This will be one long post, but heck, I need to put it up here.
One of the subjects that I’m taking this semester is Designing Strategic Plan and it is a mandatory subject for MBA Strategic Management. The subject is structured in 3 parts: external industry analysis, internal analysis (focus on the subject matter i.e. the company) and finally the development of strategy itself. All parts are interconnected, as findings in every part are factors of consideration throughout the study till the conclusion and recommendation stage. The key point here is, the three parts are not independent and cannot stand on its own.
My group project consisted of 3 members: F, S and me. We were given a case study about Spritzer the mineral water company as a group project. From the beginning of the semester, I have ended up be the person who has to review every input (yg takde banyak mana) from my team members and most of the time ended up re-writing the whole thing. I know F tried his best to contribute as much as he could, I really appreciated it. It was S who is the leech. Comments such as “Yeah, I agree with you”, “We do it your way”, “I don’t know” are not constructive input that the team needs. I understand that some people have weaknesses but we are in the same class. The least he could do is read the damn text book and highlight whatever that he feels can be incorporated in our project work. One time I asked him to draw a diagram, not even from scratch, just tiru from the one in a book…guess what, he couldn’t even do that and I ended up drawing it coz I don’t want my group presentation jadik keji.
We had our last session on the last week of March. I did not sleep the nite before just to finish up the slides. About 10% more work need to be done, and those input are supposed to be given by F and S. See, in the internal analysis portion we have to study the rivals of Spritzer, which in our case were Danone, Nestle and F&N. I researched on Danone, F researched on Nestle and S researched on F&N. At this level of study, the Prof doesn’t care abt the data you copy paste from the internet, everybody can google kan. What he wanted to see is our analysis and viewpoint of the data and information. And that’s what I wanted F and S to do. I have noticed that all these while, S just google things up and put it in the slides without clear understanding of what the content is all about. Almost all of the time, I have to re-read the content and rephrase them based on my understanding supported by more findings. On that day when he was put on the spot, S couldn’t even string a proper sentence that resemble any kind of analysis/viewpoint. He literally pushed the laptop to F for him to finish it. I saw it with my own eyes. He didn’t even lift his finger and use his brain to come up with anything comprehensible.
Every part (3 of them) must be presented at every meet, so the Prof could review the project progress. I ended up presenting for my group every single time except for the last one as I pushed F and S to present too. When I asked S which slide yg dia nak present, he conveniently said “nak yg paling senang”. All he did that day was read 100% of the slides, the slides that I wrote mostly plus edited version of whatever they have submitted.
I tried to hold back my anger since the beginning of the semester. I kept telling myself that everybody has their own weaknesses and maybe if I give S more time, he will step up. But I was dead wrong, sampai hari last class pun dia buat keji dia jek, keje dia tekan butang next time presentation. You don’t need an MBA to do that la mister. I am not trying to blow my own trumpet here, but the truth is that group project slides were 90% done by me. Kot kita tak buat, sapa lagik nak buat? Someone had to do it, kan?
After the final class, we were given 2 weeks to finish our individual projects. We were given the option to choose one of the rivals that we have identified earlier or worked on some other industry. Both me and F chose to work on other industry. We use our group report as the guideline. The deadline is today. As a group leader, I am responsible to compile individual submission from my team members, burn in in a CD and submit it to the University. I received submission from S on Saturday nite. I opened it and my darah terus mendidih.
S took our group project slides, replace the word Spritzer to F&N (his subject matter), changed the content at only 5 places – background of company, financial highlights and few other things, and he copied ALL of the analysis and strategy bulat bulat from our group project. He didn’t even bother nak tukar font, colors and slide design. I was really ready to mengamuk but I stopped and check one thing. During the group presentation, one of the slides that I did was a strategy map. The slides memang giller punya salah. But I didn’t tell either F or S about it. I realized I did it wrong when I referred to some books and articles. And guess what, S didn’t even know the damn thing was wrong, he copied that too! Kau punya la sengal, dah la kau copy keje aku…kau boleh berani mati pulak hantar kat aku and passed it off as your own??
I understand if the external industry analysis sama dengan the group submission sebab both Spritzer and F&N are in the same industry... actually kan, I take that back. Buat la sendiri your damn analysis ini ambik bulat2 dari slides group yg bukan kau tulis! Part yg buat I jadik meroyan was the analysis part. It is two different companies, different analysis findings, boleh dapat conclusion yg sama..VERBATIM? Word by Word! Check this out.
This is what I wrote
And this is what S submitted
This is what I wrote
This is what S submittedClick on the pix above for larger view.
Am I gila...coz I see double. Nampak tak dia tukar nama company jek. Here is more:
This is what I wrote
This is what S submittedThere are total of 60+ slides yg diciplak in the whole presentation deck.
Those words are from my kepala otak, those analysis are my analysis. All the while when I was working and thinking hard to complete the analysis, he just duduk jek situ buat muka bodoh.
I was really angry. I knew S way before we started the MBA programme. Friends dont do this to other friend.
Masa tengah naik darah tu, I decided to leave offline YM message to him:
“interesting to see your individual submission is 90% similar to our group project which I wrote almost all of them”
He replied at FB saying that “I’ll re-do. What the hell…” to which I replied “I’m sticking to our deadline – Sunday noon”
I didn’t sleep the whole nite siapkan my project, I knew half of my classmates pun were doing the same. We are all busy with work and other commitments but we have chose to further our study, kita kena la berkorban sikitkan. He is taking an easy way out, seriously, WTF.
Sunday afternoon
F called me and said S called him earlier. S claimed that he has asked the Prof abt the individual assignment. Prof kata replace jek nama subject matter tu dlm the second part (internal analysis), meaning, since S buat subject matter (F&N) which is still in the same industry as Spritzer, S just kena tukar jek Spritzer ke F&N.
KEPALA HANGGOK KAU!
Apa dia ingat main Ctrl+F Spritzer Replace All F&N. Some of the sentences were not even jive with the whole story. Check this one out:
This is what I wrote
This is what S submittedExplanation of the pix above: for the group project we say that Spritzer has good chance to grow as consumers are more health conscious, they buy less soft drinks (coz soft drinks have abt 10 spoonful of sugar per can). Si Sengal ni boleh copy the whole thing, just tukar nama industry without realizing that his sentences were all contradicting. “Soft drinks industry is an emerging industry propelled by the surge of healthy lifestyle-conscious consumers”???? Come on! You mean now that customers realized that soft drinks is a health threat, diaorg pegi beli lagi soft drinks??? Kau paham tak makna propel???? Bukan propel highway tu sengalllll!!!
What the Prof meant is tukar la subject matter from Spritzer to F&N, then buat the analysis on F&N pulak and develop strategy and conclusion based on the new analysis! Bukan Ctrl+F Spritzer Replace All F&N. Kau giller ke?? Kot setakat nak buat Ctrl+F Spritzer Replace All F&N, Haikal pun boleh buat. Apa yg the Prof nak measure u on? Excellent ability to copy paste? People copy paste stuff all the time, but the trick is to do it smartly. You read what you want to copy, then rephrase/summarize/list findings in your own word! Kot tiru sebijik2 sampai ayat tu pun tak masuk akal...wtf!
And if betul the Prof suruh 'replace' the name jek, kenapa tak hantar yg internal anlysis portion tu jek...kenapa kau hantar the whole deck yg dah siap berganti nama dari Spritzer jadik F&N? Kau ingat aku bodoh sangat ke or kau yg memang sangat bodoh?
Think abt it, F&N’s issue is how to sustain business once their contract with Coca Cola expired in 2010. Spritzer issue is to find ways to expand globally. Tak ke dua issue yg berbeza kat situ. It doesn’t take an MBA student to know that the same strategy cannot be executed to address both issues. Kot aku jadik kau la S, aku malu nak ngaku aku ada MBA in Strategic Management if I couldn’t even string one sentence to project my analysis. I do not claim that I am pandai, we are all here to learn. At this moment, I think all you have learned is how to copy paste people’s work.
I remember that day when S discovered one of the foreigner groups completely copied presentation from previous semester student and passed it on as their own. Kecoh ni S cakap yg org tu meniru la apa la. Now, sapa yg ada perangai yg sama. Diaorg tu foreigners, I pedulik apa. I almost expect them to do that anyways, tapi kau ni fellow local student. Seriously, WTF ok. And even worse, slides yg kau ambik tu are my slides. You are messing with wrong person here, man.
Today you submitted your individual assignments on your own. I guess you are afraid i will kantoikan u again, coz I bet you didn’t change any single letter pun from the previous submission. I am not keeping mum on this. I am going to strategize my next step on this, coz unlike you, my conscience is clear when I say I am going to be an MBA grad in Strategic Management. I tak copy strategy orang lain!